How to keep in contact with potential buyers through real estate blogging

Real estate blogs are a smart way to build relationships with new clients and keep in contact with past clients. When you regularly post useful, educational and entertaining content, you give current connections a reason to stay in touch with you and offer a way for new audiences to find you. Real estate blogging also helps you stay in the mind of potential buyers and sellers.

Because when they frequently see your name, you’ll be the first real estate agent or real estate business they think of when they are ready to make a move.

So as you begin real estate blogging, use these tips to define your audience and create posts that connect with different types of potential buyers.

Write for local buyers who want to buy for the first time.

A great real estate blogging strategy is to tap into the demographic of renters and potential first-time homebuyers who live in your area. Create posts that reach out to them and give them the information they need and want.

Share the benefits of renting versus buying. Share data about the local market and how buying provides equity over time. Compare the costs of renting versus buying.

Cover topics that scare first-time homeowners. First-time home buying can be nerve-wracking. So ease fears by providing resources for new buyers. Build a content hub of guides about getting loans and the process of purchasing a home.

Talk about money. A study on the home-buying process by Enerica found that four of the most popular search terms used by first-time buyers were about loans, grants and mortgages. Money is a big concern for new buyers so share articles that relate to financing options and processes.

Write for local buyers who want to buy a new home.

Current homeowners in your area who are looking to buy a new home present a great opportunity for real estate blogging because they can act as both a buyer and a seller. So, create content on your real estate blog that speaks to both sides of their needs.

Give home improvement advice. Share tips for homeowners who want to finish projects before putting their home on the market. Also, give advice on what renovations and updates can help increase the value of a home.

Talk about upsizing and downsizing. Many homeowners make a move because they are upsizing as their family and income grow or because they are downsizing as those factors shrink. Write posts that connect with each of those audiences. Create posts that connect with families who need more space, individuals who have more money to spend, and seniors who are ready for less maintenance.

Write for buyers who want to move to your area.

When real estate blogging, keep in mind that all buyers won’t be local. They will be searching through real estate blogs that can help ease the process of relocation.

Offer them information about the area as well as the local housing market.

Feature the local life. Share information about local events, restaurants, and activities, and highlight the benefits of living in the area.

Offer neighborhood guides. It’s difficult to know where to live when moving to a new city. So, help readers get to know the region by offering in-depth looks at the unique neighborhoods of the area.

Share some history. Offer a look at both the historic background of the city as well as the past real estate trends. This gives potential buyers insight into whether the area is a good fit for them.

Write for buyers who want a second home or investment property.

Depending on the area where you sell real estate, you might have a potential audience of second-home buyers and investors. Connect with that audience by showing them why the area is a good investment.

Highlight the rental potential. Both investors and second-home buyers may be interested in learning about how much they can make from renting out their properly. Create content about seasonal, monthly, and weekly rental potential. Also, share information about long-term leases and year-long rental possibilities.

Share data on the market. Investors want to know what type of short-term return they will see. They also want to know about the long-term potential. So, share data about long-term market value to help buyers analyze their possible return on investment.

Promote the area. Second-home buyers will want to see if the area is a good fit for their vacations. Help them see what the area has to offer by highlighting events, activities, and amenities in the area.

But remember, real estate blogging is always about creating content for your target audience.

The most important thing to keep in mind as you begin real estate blogging to connect with potential buyers is to know your target audience.

A blog will be far more likely to resonate with potential buyers if it speaks directly to their needs and wants. Carpet Cleaning So, take some time to identify who you want to target through your blog and create most of your content directly targeted at that audience.

Sharing useful, valuable and targeted content will help you get in front of new clients, stay top-of-mind for past clients, and connect with more buyers who are ready to make a move.

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6 TIPS FOR FIRST-TIME HOME SELLERS

A lot of focus in the real estate industry has been placed on first-time home-buyers. But what about first-time home sellers? There never seems to be enough education on this topic. Selling a home is very different from buying one. Whereas buying a home generally involves emotions and feelings, selling typically centers on the home seller maximizing profit. It is best that homeowners do not allow themselves to get emotionally attached to the home they are selling as they most likely will not get what their home is worth.

Here are a few tips to help home sellers achieve their goal:

Choosing an Agent

Choose an agent who has the experience and expertise to get your home seen and sold. Don’t choose your cousin’s sister-in-law, for example, who dabbles in real estate. You’ll fare much better if you select an experienced real estate agent who has a strong level of local expertise. It is always good to interview at least two agents. Some good questions to ask are: how many homes have they sold in the last year? how much volume have they sold? and what is their list to sale ratio? A great agent will be able to answer all of these questions. You can also verify some of the information provided by the agent directly on the agent’s online profile.

Pricing and Marketing your Home

Your agent will analyze comparable sales and prepare an estimate of value often called a CMA, for comparative market analysis. Your listing agent should have the experience and education to provide you with a more accurate opinion of value. The marketing of your home is incredibly important, you should know exactly what your agent is doing to get you the maximum exposure for your home. The agent should be sharing their comprehensive home marketing plan with you, which explains in detail what they will do for you. Of course, if you have hired a top-notch listing agent, your agent should provide professional photos. Remember, how your property appears online is what will drive the consumer through the door.

Home Staging Boosts Selling Power and Appeal

Your agent should help you stage your home for photos and for sale. Yes, that’s right. There is a difference in those two statements. Staging for photos is what gets everyone through the door but staging to sell allows you to put some of your comfort items back into your home for showings. Most homes show better with about half of the furniture removed. If a buyer walks in the door and wonders if anybody lives in the house, you’ve done your job correctly. Consider home staging to boost your selling power and appeal. Painting is the single most effective improvement you can make, that gets your more money in your pocket. Don’t let dings in the woodwork or scraps on the walls make your home reflect deferred maintenance. Present your home as if it is a crisp clean $100 bill hot off the press. If you do this, a “SOLD” sign will likely be hanging on the sign out in your front yard soon!

Be Flexible with Home Showings

If home showings are too much of an imposition, consider going away the first weekend your home is on the market. Yes, it can feel a bit intrusive to allow strangers to trek through your home and check out your soft-closing drawers in the kitchen. The best way to sell your home is to let a buyer inside with his/her buyer’s agent to tour in peace and quiet. Leave the house when buyer’s agents show up. Anything you say can and will be used against you, plus, buyer’s agents prefer to show without interference. Be sure to ask your agent to provide feedback on all showings. This is imperative to understanding how your home will perform in the marketplace. Some agents have a feedback form that the buyer’s agent will fill out that goes directly to the home seller. This is a critical element to the home-selling process.

Review Your Listing Online

Agents do their best to ensure accuracy, but since it is your home, you know the details better than anyone. If you spot a feature that is missing, contact your agent immediately and ask for them to correct any inaccuracies.

Respond Promptly to a Purchase Offer

Many offers contain a date by which the offer expires. Notwithstanding, it can drive buyers crazy if they are forced to wait for a seller to decide whether to accept their offer or to issue a counteroffer. Remember, if you are selling because you need to buy a new home, you are no different than when you are a home-buyer yourself. Your agent should walk through the offer with you and guide you in the right direction of all the terms, possible counter offers and educate you on the closing process.

Following these tips should bring home sellers closer to their ultimate goal – selling their homes for what they’re truly worth.

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